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More sales in retail outlets
The Internet is the sales channel with the fastest pace of growth. With the help of ICT solutions though, the retail trade is holding its own with innovative sales and presentation concepts.
Facts & figures
- In 2009 German consumers purchased goods to the tune of EUR 15.5 billion online.
- The market share of department stores is predicted to fall from 4.3 percent in 2001 to around 3 percent in 2010.
Technology
- Real-time information for customers and employees based on digital media.
- Secure payment without media dicontinuities.
In 2009, German consumers spent EUR 15.5 billion shopping on the Internet, claims Nuremberg-based market research institute GfK. That’s 14 percent more than the previous year. The retail trade therefore needs to find new ways of keeping customers coming to shopping centers and stationary retail outlets in future. Buying in-store has to be convenient, quick and informative – and something of an experience.
Targeted customer pitch
ICT solutions from T-Systems support retailers in tailoring the point-of-sale processes to the customer’s wishes. Digital advertising spaces, in-store TV programs and multiservice terminals inform shoppers about offers and new products, or offer recipe ideas to go with their purchase. Smartphones take on the role of a mobile sales assistant. They lead customers to what they’re looking for in the store, calculate the total price of the purchase or point out discounts. By taking a photo of the barcode on the packaging with a smartphone, the phone can give the buyer additional online information on the products and other offers. The checkout operator scans the phone display without the customer having to put the items on the belt. Instead of using cash, customers can use fingerprint or mobile payment via cell phone.
